The Future is First-Party Data. Get into it.

  1. Angela Benton
  2. November 2, 2020

As consumers gain a better understanding of their privacy rights and become more aware that they can control who has access to their data or how they can use it, companies will have to find new methods for learning more about the audiences they want to reach. That’s why there’s a resurgence in first-party data, especially data that is declared and ethically sourced. First-party data brings you accuracy about people’s behaviors that third-party data can only make guesses about.