COVID-19 Quarantine Streaming Behavior

  • Angela Benton
  • April 1, 2020

It’s no surprise that while most of us are confined to our homes during the COVID-19 quarantine, we’re leaning on entertainment as a way to pass time. At Streamlytics, we wanted to take a deep dive and learn more about how our behaviors (what we watch) has affected us all during the coronavirus. Our recent survey, COVID-19 Quarantine Streaming Behavior, gives a broad overview of what people are choosing to stream across all platforms. It was interesting to learn that nearly 70% of all Americans are streaming more across all platforms, not just the most popular. Also, while we’re all streaming more, most people are only streaming an additional 3-4 hours a day; while still significant is not as much as most have estimated.

Consumers are choosing to spend most of their time on obvious platforms of market leaders like Netflix (28%) but also YouTube (19%), Amazon Prime (17%), Hulu (14%), and Disney+ (9%). Despite Apple’s push to give Apple TV+ for free for 90 days, it has not seen a significant increase in time spent during the quarantine, with only 1.5% of people saying that they are opting to stream content on Apple TV+.

With the significant negative impact to the US economy, many streaming services are wondering just how long consumers will be willing to pay for their mounting streaming service subscriptions. Our survey revealed that despite all of the economic uncertainty, 80% of consumers will not downgrade their current subscription plans to a free ad-supported plan. Also, only 19% of people said they would even consider canceling their streaming services to save money.

In such an uncertain time the team and I are excited to share Streamlytics Insights via the infographics in this post for all to use. To learn more, request a demo here.

About Angela Benton

Angela Benton is the Founder and Chief Executive Officer of Streamlytics, which uses first-party media consumption data to bring transparency to what people are streaming on today’s most popular streaming services while helping consumers own their data in the process. Prior to her role at Streamlytics she founded the first accelerator for minorities globally in 2011, NewME was acquired in December 2018. To date, Ms. Benton has received numerous accolades, some of which include Goldman Sachs’ 100 Most Intriguing Entrepreneurs, Fast Company’s Most Influential Women In Technology, Business Insiders’ 25 Most Influential African-Americans in Technology, Marie Claire’s 50 Women Who Rule, and many more. She’s been featured in numerous national and international media outlets including CNN, MSNBC, Bloomberg, Inc, Forbes, Good Morning America, and the Wall Street Journal where she was a featured essayist alongside Mark Zuckerberg for the paper’s 125th Anniversary edition on The Future of Entrepreneurship. At the helm of Streamlytics, Angela continues to uncover untapped spaces in technology and innovation.