The new law will give Californians the strongest online privacy rights in the world. When I started Streamlytics in 2018 I was shocked to learn Americans had no real rights or agency over the data that they produce on a daily basis. Having operated in the technology industry for years and understanding how many internet […]
As consumers gain a better understanding of their privacy rights and become more aware that they can control who has access to their data or how they can use it, companies will have to find new methods for learning more about the audiences they want to reach. That’s why there’s a resurgence in first-party data, especially data that is declared and ethically sourced. First-party data brings you accuracy about people’s behaviors that third-party data can only make guesses about.
With the recent shake-up of many industries, Entertainment has been one of the industries that has been shaken up the most. Films originally scheduled for theatrical release are either pushing release dates back a year or released directly to streaming services. In almost all cases this decision has to be made blindly, with little data […]
The venture for Rae is a notable one and is part of a shift amongst Hollywood elite to diversify their business interests into the technology landscape. Issa Rae’s new stake in the company is a signal to the growing importance and value of data ownership for creators and consumers alike.
When Netflix came out with its “House of Cards” show in 2013 and that series spread to more than 40 countries, people wondered how executives in the company knew it would be a hit before anyone shouted “Action “. According to Jonathan Friedland, chief communications officer of Netflix, user insight encouraged the company to buy […]
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