Case Studies

    Trending: Black Viewers and Anime

    1. Leah Zitter
    2. September 26, 2019

    When we surveyed African-American millennials on their top five preferred genres, we found Animation landed fifth on the list.

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    What African-Americans Are Streaming

    1. Leah Zitter
    2. September 19, 2019

    There’s the assumption that African-Americans tend to prefer shows that feature Black celebrities. Evidence for this includes shows like On My Block, Orange Is the New Black, 13 Reasons Why and Insatiable that headed Deadline’s top-binged list of 2018.  Our…

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    The 8 Metrics that Matter in Producing Data-Diven Content

    1. Leah Zitter
    2. September 17, 2019

    When it comes to measuring the impact of your content, many marketers make the mistake of losing themselves in metrics. With over 44 potential metrics in which to measure your content’s impact, narrowing your focus to developing the RIGHT content…

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    Lessons from Netflix: Creating Content Audiences Care About

    1. Leah Zitter
    2. September 12, 2019

    Netflix has outmaneuvered much of the competition through its tried-and-true formula for developing smart, original content that captures the attention of its audiences. Here’s how.

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