Last Friday we launched Clture, one of our consumer facing products, to help the African-American community take ownership and monetize their data. I’m very very proud of the team here at Streamlytics for pushing through, fixing bugs, and believing in the overall vision of Streamlytics. One of the most difficult things to do as an […]
Trend: SVOD Bundling
While some analysts predict stream bundling as the future, others say its skinny bundling trend will be short-lived.
Building the SVOD Pricing Model
The subscription video on demand (SVOD) world, with 116 services and growing, is a crowded field with intense competition. One way these streaming platforms differentiate themselves is through strategic pricing methods to price their services. Here’s the run-down. Apple (NASDAQ:AAPL) Price strategy: Penetration where prices are set low for market share and raised once this […]
SVOD Student Discounts: Do They Work to Produce Loyal Customers?
As November dribbles into Black Friday, many streaming and TV providers have special discounts aimed at helping students reduce their subscription costs, and championing a marketing engine that can convert students into loyal long-term customers. Here’s a look at how student discounts on streaming are playing out among the most popular services: Amazon videos and […]
Inside the Facebook Watch Content Strategy
In our survey, none of our targeted African American millennials mentioned they frequent the free video hub.
The Anatomy of Apple’s Streaming Shows
In line with its reputation for heavy spending for top-notch excellence, Apple splashed more than $6 billion into the venture. Its lineup of Hollywood celebrities includes Steven Spielberg, Oprah Winfrey, J.J. Abrams – and Big Bird.