Category Archives:

  • Streaming Trends for 2020

    1. Leah Zitter
    2. December 17, 2019

    Inside the future of bundling, partnerships, freemiums, and discounts ahead for 2020.

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  • Are Branded Partnerships Fostering SVOD Customer Retention?

    1. Leah Zitter
    2. December 10, 2019

    Streamers typically favor these brands that enhance their overall experience and are more likely to reward such brands with their loyalty and endorsements.

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  • Trend: SVOD Bundling

    1. Leah Zitter
    2. December 3, 2019

    While some analysts predict stream bundling as the future, others say its skinny bundling trend will be short-lived.

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  • Building the SVOD Pricing Model

    1. Leah Zitter
    2. November 26, 2019

    The subscription video on demand (SVOD) world, with 116 services and growing, is a crowded field with intense competition. One way these streaming platforms differentiate themselves is through strategic pricing methods to price their services. Here’s the run-down. Apple (NASDAQ:AAPL)…

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  • SVOD Student Discounts: Do They Work to Produce Loyal Customers?

    1. Leah Zitter
    2. November 19, 2019

    As November dribbles into Black Friday, many streaming and TV providers have special discounts aimed at helping students reduce their subscription costs, and championing a marketing engine that can convert students into loyal long-term customers. Here’s a look at how…

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  • Inside the Facebook Watch Content Strategy

    1. Leah Zitter
    2. November 11, 2019

    In our survey, none of our targeted African American millennials mentioned they frequent the free video hub.

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