How Streamlytics is Innovating

  • Angela Benton
  • April 28, 2020

Last Friday we launched Clture, one of our consumer facing products, to help the African-American community take ownership and monetize their data. I’m very very proud of the team here at Streamlytics for pushing through, fixing bugs, and believing in the overall vision of Streamlytics. One of the most difficult things to do as an executive and entrepreneur is to make something that is cumbersome and difficult appear easy. That’s what we sought out to do for data ownership and monetization for everyday people with our launch of Clture. We wanted something that felt more like a utility than a social product and that inspired consumers to think more deeply about their data, who has it, how it’s being used, and who is getting paid from it.

We’re innovating on so many fronts that may not be clear at the surface level so I wanted to share more about what we are doing under the hood. Here’s how we’re innovating:

1. Data ownership and privacy.
We are the only company that offers consumers a Data License in the signup process that says that they own their data that is uploaded or connected to our platforms. We believe this transparency and respect is necessary and are happy to lead the effort here.

2. Data Valuation.
There is no clear way to value data currently and when we came up with the idea for Clture and other apps like it we discovered that there was a big gapping hole here. So, we developed a proprietary algorithm that values data at the datapoint level (Datapoint Valuation or DPV) based on public company stock performance, market capitalization, among other things. Again, we are happy to lead the effort here and are the only company who is doing this. We plan to release this to the public for API access at some point in the future to empower consumers and developers to discover the true value of their data and build upon it. It will be available at

3. Data Processing and Portability.
While many companies are now providing everyday people with access to their data it’s very cumbersome to request it or download it. It many cases of BigTech companies a consumers data archive is confusing, unstructured, and near impossible for anyone to use if you are not a data scientist or engineer. That said we’ve developed a data standard called the Universal Data Interchange Format (UDIF), it’s our core technology and how we process and standardize data from so many external sources. We’re excited about the opportunity it allows us to have with our own products but can also see a future where an individuals data is complied and structured into one format. We will also make this available via API at some point in the future. You can learn more here:

4. Advocacy and Policy on Data Privacy
At Streamlytics we truly believe in the importance of data to the future of society. We also believe that it’s incredibly important for everyday people to understand the importance of their data and who controls it. Thats why we want to make sure that the laws that govern us reflect the need for easier data access; easier data portability; consideration of how data is used in national states of emergency like COVID-19; and finally, are inclusive and sensitive to potential privacy exploitations of some communities. We’re doing our part to educate the public with easy to understand videos like this one:

In addition to that a growing petition with nearly 15,000 signatures from everyday people who want to have more control over their data during states of emergency and beyond. I’ve personally sent letters to every member of Congress to advocate on this very important issue and manage the petition myself above and beyond my duties here at Streamlytics.

I’m very excited about the innovative work we are doing here at Streamlytics to push society forward towards a new future that allows consumers and companies to interact and exchange data more transparently and with mutual benefit. We believe this is the future.

About Angela Benton

Angela Benton is the Founder and Chief Executive Officer of Streamlytics, which uses first-party media consumption data to bring transparency to what people are streaming on today’s most popular streaming services while helping consumers own their data in the process. Prior to her role at Streamlytics she founded the first accelerator for minorities globally in 2011, NewME was acquired in December 2018. To date, Ms. Benton has received numerous accolades, some of which include Goldman Sachs’ 100 Most Intriguing Entrepreneurs, Fast Company’s Most Influential Women In Technology, Business Insiders’ 25 Most Influential African-Americans in Technology, Marie Claire’s 50 Women Who Rule, and many more. She’s been featured in numerous national and international media outlets including CNN, MSNBC, Bloomberg, Inc, Forbes, Good Morning America, and the Wall Street Journal where she was a featured essayist alongside Mark Zuckerberg for the paper’s 125th Anniversary edition on The Future of Entrepreneurship. At the helm of Streamlytics, Angela continues to uncover untapped spaces in technology and innovation.