The new law will give Californians the strongest online privacy rights in the world. When I started Streamlytics in 2018 I was shocked to learn Americans had no real rights or agency over the data that they produce on a daily basis. Having operated in the technology industry for years and understanding how many internet […]
As consumers gain a better understanding of their privacy rights and become more aware that they can control who has access to their data or how they can use it, companies will have to find new methods for learning more about the audiences they want to reach. That’s why there’s a resurgence in first-party data, especially data that is declared and ethically sourced. First-party data brings you accuracy about people’s behaviors that third-party data can only make guesses about.