The subscription video on demand (SVOD) world, with 116 services and growing, is a crowded field with intense competition. One way these streaming platforms differentiate themselves is through strategic pricing methods to price their services. Here’s the run-down. Apple (NASDAQ:AAPL) Price strategy: Penetration where prices are set low for market share and raised once this […]
As November dribbles into Black Friday, many streaming and TV providers have special discounts aimed at helping students reduce their subscription costs, and championing a marketing engine that can convert students into loyal long-term customers. Here’s a look at how student discounts on streaming are playing out among the most popular services: Amazon videos and […]
In our survey, none of our targeted African American millennials mentioned they frequent the free video hub.
In line with its reputation for heavy spending for top-notch excellence, Apple splashed more than $6 billion into the venture. Its lineup of Hollywood celebrities includes Steven Spielberg, Oprah Winfrey, J.J. Abrams – and Big Bird.