Company Name: NetflixCompany Website https://www.netflix.com/Provides consumers with their data? Yes Types of Data Provided: Account Information Communication Settings Payment and Billing Information Profiles Content Interaction History IP address information Streaming History Data Provided? YesAllows Data Portability? YesAllows users to request data easily? YesHow to get your data: https://help.netflix.com/en/node/100624
Trend: SVOD Bundling
While some analysts predict stream bundling as the future, others say its skinny bundling trend will be short-lived.
Building the SVOD Pricing Model
The subscription video on demand (SVOD) world, with 116 services and growing, is a crowded field with intense competition. One way these streaming platforms differentiate themselves is through strategic pricing methods to price their services. Here’s the run-down. Apple (NASDAQ:AAPL) Price strategy: Penetration where prices are set low for market share and raised once this […]
SVOD Student Discounts: Do They Work to Produce Loyal Customers?
As November dribbles into Black Friday, many streaming and TV providers have special discounts aimed at helping students reduce their subscription costs, and championing a marketing engine that can convert students into loyal long-term customers. Here’s a look at how student discounts on streaming are playing out among the most popular services: Amazon videos and […]