While some analysts predict stream bundling as the future, others say its skinny bundling trend will be short-lived.
Building the SVOD Pricing Model
The subscription video on demand (SVOD) world, with 116 services and growing, is a crowded field with intense competition. One way these streaming platforms differentiate themselves is through strategic pricing methods to price their services. Here’s the run-down. Apple (NASDAQ:AAPL) Price strategy: Penetration where prices are set low for market share and raised once this […]
SVOD Student Discounts: Do They Work to Produce Loyal Customers?
As November dribbles into Black Friday, many streaming and TV providers have special discounts aimed at helping students reduce their subscription costs, and championing a marketing engine that can convert students into loyal long-term customers. Here’s a look at how student discounts on streaming are playing out among the most popular services: Amazon videos and […]