A few years ago I revisited my love for producing content. After selling my last company, I was looking for another muse; something that would put me knee-deep in the future of what our world will look like. I wanted to get back to my roots, but this time, I wanted to leverage technology to make more informed decisions on what content I would produce or choose to invest in. This sent me down a rabbit hole searching for a software, or at minimum a dataset, that would give me some insight. I was surprised to not only not find what I was looking for but to come across a host of other people looking for the same thing.
It struck me that despite the streaming industry growing 450% over the last decade, and the numerous content platforms taking up space in the market, that the streaming market at large is opaque, resulting in a black box of content production being built on data that consumers have no access to nor can they monitor their personal viewing or listening history.
I questioned this lack of transparency, its unethical nature, and the opportunity I had to disrupt the status quo. I’d found my muse and stepped away from my discovery with a new purpose and a new vision.
That vision is now Streamlytics.
At Streamlytics we’re using data science to bring transparency to what people are watching and listening to across streaming platforms.
We use highly targeted consumer-facing applications to empower consumers to access their media consumption data directly and optionally choose to monetize it with us. We’re leveling the playing field by democratizing access to streaming media data for both users and companies who want to leverage it.
Our mission is simple: We believe data is the currency of the future.
Users who drive many of today’s leading internet platforms should own their data and be compensated for it if they so choose. It’s important because as every industry gets disrupted not just by technology but by AI, the algorithms will need to be trained and fed by data.
Today, less than a handful of companies have access to what people are streaming–particularly within the media and entertainment industries. The most sophisticated streaming services are levering the data that they have of what people are watching but even in those instances its only data from their own platforms, it is not cross-platform. And in many cases, the richness of the data is limited and completely focused on their own platform versus what a user might be consuming across other platforms they may be engaging.
This creates an unfair advantage for content producers, upstarts, and frankly… consumers.
Based on your own activity with streaming your favorite show or song, I’m sure you can agree that many of the recommendations you get from your streaming platforms are often wildly offbase. This is because your data is siloed. It is not actually based on you and providing real value on what you should watch. It is based on what you watch on that given platform. This is just one example of how the lack of transparency in media consumption data actually causes aggravation in the user experience.
By working with consumers and empowering them to own their data we open up a wealth of opportunity to create a more balanced ecosystem for everyone involved, including the consumer; and do so ethically.”
I’m extremely excited about what is to come and the amount of innovation that might be birthed from users having access to their data, the portable nature of that data, and the interesting stories content producers will tell with the right insights in their back pocket.
Here on our corporate blog, you can expect a series of analyses, reports, and big ideas into how our team thinks about data-driven SVOD, consumer data rights, and data portability. The future of data-driven content is now. I hope you’ll join us for the ride.
For more information about Streamlytics or to schedule a demo, contact us here.