It’s no surprise that while most of us are confined to our homes during the COVID-19 quarantine, we’re leaning on entertainment as a way to pass time. At Streamlytics, we wanted to take a deep dive and learn more about how our behaviors (what we watch) has affected us all during the coronavirus. Our recent survey, COVID-19 Quarantine Streaming Behavior, gives a broad overview of what people are choosing to stream across all platforms. It was interesting to learn that nearly 70% of all Americans are streaming more across all platforms, not just the most popular. Also, while we’re all streaming more, most people are only streaming an additional 3-4 hours a day; while still significant is not as much as most have estimated.
Consumers are choosing to spend most of their time on obvious platforms of market leaders like Netflix (28%) but also YouTube (19%), Amazon Prime (17%), Hulu (14%), and Disney+ (9%). Despite Apple’s push to give Apple TV+ for free for 90 days, it has not seen a significant increase in time spent during the quarantine, with only 1.5% of people saying that they are opting to stream content on Apple TV+.
With the significant negative impact to the US economy, many streaming services are wondering just how long consumers will be willing to pay for their mounting streaming service subscriptions. Our survey revealed that despite all of the economic uncertainty, 80% of consumers will not downgrade their current subscription plans to a free ad-supported plan. Also, only 19% of people said they would even consider canceling their streaming services to save money.
In such an uncertain time the team and I are excited to share Streamlytics Insights via the infographics in this post for all to use. To learn more, request a demo here.