When it comes to measuring the impact of your content, many marketers make the mistake of losing themselves in metrics. With over 44 potential metrics in which to measure your content’s impact, narrowing your focus to developing the RIGHT content can help you avoid the noise and produce stories that stick. Here are a few […]
Netflix has outmaneuvered much of the competition through its tried-and-true formula for developing smart, original content that captures the attention of its audiences. Here’s how.
When it comes to streaming, our research finds that while it’s African-American millennials who are driving the market, Gen Xers are not that far behind.
African-American Millennials spend $7.3 billion dollars on paid streaming services. Here are some of our key findings.
When Netflix came out with its “House of Cards” show in 2013 and that series spread to more than 40 countries, people wondered how executives in the company knew it would be a hit before anyone shouted “Action “. According to Jonathan Friedland, chief communications officer of Netflix, user insight encouraged the company to buy […]