When it comes to streaming, our research finds that while it’s African-American millennials who are driving the market, Gen Xers are not that far behind.
What African-American Millennials Spend on Streaming
African-American Millennials spend $7.3 billion dollars on paid streaming services. Here are some of our key findings.
The Future of SVOD
When Netflix came out with its “House of Cards” show in 2013 and that series spread to more than 40 countries, people wondered how executives in the company knew it would be a hit before anyone shouted “Action “. According to Jonathan Friedland, chief communications officer of Netflix, user insight encouraged the company to buy […]