Called the “true” generation, Gen Z, aged 5-19, are tech-savvy, value individual expression, avoid labels, are more invested in making a difference than earlier generations, and dislike control.
Beyond Streaming — How Black Millennials are Engaging their Favorite Streaming Content
Our Streamlytics research found that when it comes to socially engaging on streaming, Black millennials mostly join diverse communities on topics like streaming services, celebrity streamers, top-rated shows, and so forth, rather than segregate. Outliers either promote their offerings or have only a handful of members.
Trending: Black Viewers and Anime
When we surveyed African-American millennials on their top five preferred genres, we found Animation landed fifth on the list.
What African-Americans Are Streaming
There’s the assumption that African-Americans tend to prefer shows that feature Black celebrities. Evidence for this includes shows like On My Block, Orange Is the New Black, 13 Reasons Why and Insatiable that headed Deadline’s top-binged list of 2018. Our own Streamlytics research points to a more nuanced interpretation, where we found that it’s not […]
The 8 Metrics that Matter in Producing Data-Diven Content
When it comes to measuring the impact of your content, many marketers make the mistake of losing themselves in metrics. With over 44 potential metrics in which to measure your content’s impact, narrowing your focus to developing the RIGHT content can help you avoid the noise and produce stories that stick. Here are a few […]
Lessons from Netflix: Creating Content Audiences Care About
Netflix has outmaneuvered much of the competition through its tried-and-true formula for developing smart, original content that captures the attention of its audiences. Here’s how.