Inside the future of bundling, partnerships, freemiums, and discounts ahead for 2020.
Streamers typically favor these brands that enhance their overall experience and are more likely to reward such brands with their loyalty and endorsements.
While some analysts predict stream bundling as the future, others say its skinny bundling trend will be short-lived.
The subscription video on demand (SVOD) world, with 116 services and growing, is a crowded field with intense competition. One way these streaming platforms differentiate themselves is through strategic pricing methods to price their services. Here’s the run-down. Apple (NASDAQ:AAPL) Price strategy: Penetration where prices are set low for market share and raised once this […]
As November dribbles into Black Friday, many streaming and TV providers have special discounts aimed at helping students reduce their subscription costs, and championing a marketing engine that can convert students into loyal long-term customers. Here’s a look at how student discounts on streaming are playing out among the most popular services: Amazon videos and […]
In our survey, none of our targeted African American millennials mentioned they frequent the free video hub.