Consumer streaming increases 3-4 hours per day amid quarantine.
Los Angeles, CA (April 1, 2020) —Results of a survey conducted by Streamlytics, a company who focuses on measuring what people are streaming and where, revealed 69% of American are streaming more during the COVID-19 quarantine. This spike in streaming habits specifically focuses on the consumer in lieu of devices. This is critically important because it shows content consumption across a multitude of platforms – phones, tablets, and Smart TVs included. When asked just how much more people are streaming:
- 44% are streaming an extra 3-4 hours a day
- 29% are streaming an extra 1-2 hours a day
- 19% are streaming and extra 5-7 hours a day
“In such uncertain times people are turning to home entertainment not just as a way to get up-to-date information on the status of our world, or occupy their time. In our recent survey we’re seeing that folks are also relying on Hollywood for relief. We’re thankful to have consumers willingly share their streaming data with us to get better insight into the changing media landscape during this time.” said Angela Benton, Chief Executive Officer of Steamlytics.
Twenty-seven percent of Americans say their streaming behavior has stayed the same. In terms of what consumers are streaming more:
- 37% are streaming more Comedies
- 31% are streaming more News
- 22% are streaming more Documentaries
Surprisingly 80% of Americans say that they will not cancel paid streaming services in an effort to save money and cope with the economic backlash of COVID-19. Seventy-nine percent also said that they will not be downgrading their current paid streaming plans to a free ad supported plan. Seventy percent will, however, add free streaming service providers to their line up marking a signal in the market of the coveted third slot that many new streaming services have been vying for. The Box office has taken one of the biggest hits with many productions halted and studios like Universal releasing direct to streaming. Streamlytics’ survey revealed that 50% of Americans would be willing to pay for theatrical movies released direct to streaming. The ideal price point is much less than studios have priced releases to streaming with most Americans only willing to pay $5.99. About 21% of Americans said they would be open to paying a monthly subscription to an app that released all new movies to steaming.
High resolution infographics of data from this survey can be found here:
- COVID-19 General Streaming Behavior
- Impact of Consumer Spend on Streaming
- Will Releasing Movies Direct to Streaming Work?
Streamlytics brings transparency to what people are watching and listening to across streaming platforms. We believe data is the currency of the future and the people who drive many of today’s leading internet platforms should own their data and be compensated for it. We’re leveling the playing field by democratizing access to streaming media data for both users and companies who want to leverage it. Learn more at Steamlytics.co.