The new company, Streamlytics, led by tech entrepreneur Angela Benton democratizes access to streaming media data for both consumers and companies.
Los Angeles, CA (September 24, 2019) — Issa Rae takes a stake in Streamlytics, a new analytics company that uses first-party media consumption data to bring transparency to what people are streaming on today’s most popular streaming services while helping consumers own their data in the process. Streamlytics is founded by Angela Benton, a technology pioneer and thought leader who ignited dialogue around diversity & inclusion before its mainstream focus by founding the industry’s first accelerator for minority tech entrepreneurs, NewME. Under her leadership the accelerator assisted minority entrepreneurs in raising over $47MM in venture capital funding.
American households alone spend over $2.1B on streaming services a month and streaming activity has increased over 450% in the last decade. Similarly, Nielsen reports in various studies that African-Americans are repeatedly in the number one spot for media consumption across all media types. This is on track to grow as the U.S. Census recently reported that 191MM minorities will represent the majority of the US population by 2045. Streamlytics’ own data cites that African-Americans spend $7.3B a year between music and video streaming services.
The venture for Rae is a notable one and is part of a shift amongst Hollywood elite to diversify their business interests into the technology landscape. Issa Rae’s new stake in the company is a signal to the growing importance and value of data ownership for creators and consumers alike.
“As streaming services become the standard for how people consume content and information, tools and companies like Streamlytics are necessary for transparency and consumer ownership. Angela’s drive and innovative spirit is the reason why she is a pioneer in the tech space and why I’m excited to partner with her in this endeavor,” stated Rae.
“Having Issa involved as an owner is beyond exciting. Her pioneering work as both a creator and as a businesswoman creating digital-first content that has transcended the Internet-only medium aligns seamlessly with our company’s core values on ownership.” Benton said on Rae’s involvement.
Streamlytics’ platform focuses specifically on what consumers are streaming versus what they are watching on cable and radio. The company is currently accepting users in a private Beta and working with a select group of corporations, agencies, and studios to provide insights.
Streamlytics brings transparency to what people are watching and listening to across today’s most popular streaming platforms. The company uses highly targeted consumer-facing applications to access first-party media consumption data directly. Its’ first consumer-facing application, Clture, focuses on helping minority consumers own and monetize their data. Learn more at Steamlytics.co
ABOUT ISSA RAE
With her own unique flare and infectious sense of humor, Rae has received an Emmy® nomination and two Golden Globe® nominations for Best Comedy Actress for her hit show, HBO’s Insecure. Issa’s web series, The Misadventures of Awkward Black Girl, was the recipient of the coveted Shorty Award for Best Web Show and her first book, a collection of essays, is a New York Times Bestseller. Rae made her film debut in the acclaimed drama “The Hate U Give,” and most recently starred in Universal’s “Little.”