When we surveyed African-American millennials on their top five preferred genres, we found Animation landed fifth on the list.
The venture for Rae is a notable one and is part of a shift amongst Hollywood elite to diversify their business interests into the technology landscape. Issa Rae’s new stake in the company is a signal to the growing importance and value of data ownership for creators and consumers alike.
There’s the assumption that African-Americans tend to prefer shows that feature Black celebrities. Evidence for this includes shows like On My Block, Orange Is the New Black, 13 Reasons Why and Insatiable that headed Deadline’s top-binged list of 2018. Our own Streamlytics research points to a more nuanced interpretation, where we found that it’s not […]
When it comes to measuring the impact of your content, many marketers make the mistake of losing themselves in metrics. With over 44 potential metrics in which to measure your content’s impact, narrowing your focus to developing the RIGHT content can help you avoid the noise and produce stories that stick. Here are a few […]
Netflix has outmaneuvered much of the competition through its tried-and-true formula for developing smart, original content that captures the attention of its audiences. Here’s how.
At Streamlytics, it is our job to apply targeted insights to help balance what is currently in production and help to fuel new ideas and opportunities.